EMS - Event Marketing Service GmbH

EMS – Event Marketing Service GmbH – is an Austrian Company operating in the field of International interactive traveling exhibitions. As the market leader in interactive touring exhibitions, EMS has expanded its international product portfolio with another exhibition, acquiring the worldwide and exclusive production and touring rights to the highly anticipated exhibition: "BarbieTM: The Dreamhouse Experience".

The new exhibition featuring the world's most famous fashion icon will shine a pink spotlight on the life of Barbie® doll. The presentation will bring her iconic Dreamhouse® to life for visitors of all ages to experience, without having to travel to Malibu.

"Combining our expertise as a producer of interactive exhibitions, with the enthusiasm of the EMS team and the support of Mattel, this new exhibition will be a one-of-a-kind experience," said Christoph Rahofer, CEO of EMS and producer of the Show. "We look forward to bringing this Barbie experience to brand fans across the world".

Although a new concept and exhibition, this is not the first collaboration for EMS and the Barbie® brand. In 2003 EMS designed the revolutionary exhibition concept "The Barbie Story" which had tremendous success in German speaking markets. "The Barbie Story" exhibition showcased Barbie® dolls from different decades, in conjunction with cultural and historical background information with a focus on the development of society and women of that time.

"The former Barbie Show was a huge success that displayed a new perspective of Barbie History & Development," said Rahofer. "Now almost 8 years later, the relationship with Barbie continues as we raise the bar with live and interactive experiences from an unparalleled global brand."

Currently the worldwide exhibition tour of "BarbieTM: The Dreamhouse Experience" is planned for a 2012 launch period.

This announcement of this acquisition follows the success of owning the global production and touring rights to the blockbuster exhibitions "CSI: The Experience" and "Star Trek: The Exhibition".

Requests for bookings are highly recommended immediately!

Media Contact:
Sonja Nastasijevic
Head of PR & Corporate Communications
Event Marketing Service GmbH
T: +43 1 714 88 77-31
M: +43 676/ 400 24 44
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Booking Contact:
Baukje Marije Struiksma
Head of Sales & Marketing
Event Marketing Service GmbH
T: +43 1 714 88 77-30
M: +43 664 88 49 8000
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